The aim of Ad-Ventures is to act as a content piece that allows ALU students to showcase their ventures in quick snackable formats. These videos will be shared as reels, stories, shorts, and on Tik Tok for maximum visibility. They’ll feature a student talking about their ventures and using this as an elevator pitch to attract potential students, parents, and possibly partners.
My main role in this project was to design a brand identity that aligns with the overall ALU brand for consistency and ease of identification. And a teaser video to introduce the project to various stakeholders.